Polaris Synergy Group provides a comprehensive range of capabilities around the globe, including Strategy, Mergers & Acquisitions, Marketing & Sales and Strategy Activation.

• Strategy
  Polaris Synergy Groups core capabilities include corporate strategy, business unit strategy, shareholder value management and financial strategy, organizational strategy, the strategic planning process, sustainability strategy, innovation support, and regulatory and policy planning. PSG addresses the critical questions facing senior executives and develops blueprints for growth and increased shareholder value. We apply demonstrated insight and expertise to achieve an organization’s business goals, whether that involves realigning overarching corporate strategy, or identifying how individual business units can make the greatest possible contribution to the entire organization. Our understanding of market trends and drivers, along with deep industry expertise and analytical firepower, enables us to develop actionable strategies that create measurable long-term value for organizations. We also work with senior executives to establish a framework for sustained innovation and growth. This can be anything from an incremental product enhancement to capitalize on a market opportunity or a seismic shift in a company’s direction and focus.
  
  

• Marketing and Sales
  Polaris Synergy Group marketing and sales capabilities include brand strategy, customer relationship management, sales optimization, channel strategies, pricing, customer segmentation, new product development, product portfolio optimization and marketing strategy. Our experts have deep expertise in developing comprehensive customer and market insights to identify new opportunities for our clients. We help companies plan and implement successful strategic marketing programs that are on-target and resonate with their audiences. Our goal is to provide clients with deeper insight into their customers’ needs across multiple demographic segments. PSG then works with them to develop innovative marketing campaigns that yield a high return on investments.